Parenting in warm, busy cities like Singapore and Malaysia requires comfort, simplicity and practicality. That’s why Jaelybloom was created.
Soft launching on 11.11, Jaelybloom is the newest baby brand under 33 Collections, part of 33 Capital. Born from real motherhood experience, the brand blends thoughtful design with everyday ease.
What Makes Jaelybloom Different?
Jaelybloom isn't built in a boardroom. It’s designed by a mother of three, inspired by real daily routines, humid weather, and the need for airy, soft, and functional baby products.
Essential Wear Collection
• Breathable bamboo sleep suits & sleep sacks
• Gentle on sensitive skin
• Perfect for warm climate
Innovative Baby Sling
• Lightweight and compact
• Airy and supportive up to 18kg
• Hands-free comfort for active parents
Why Parents Love It
• Modern minimal design
• Breathable fabrics ideal for Southeast Asia
• Practical features for daily routines
• Stylish essentials that make parenting easier
Jaelybloom provides the comfort your baby needs and the simplicity modern parents deserve.
“Ready to make parenting easier and more stylish? Explore our baby essentials now. Created by parents, for parents.”